Course content

You will work on real-life issues for clients in the tourism industry, participate in study trips and be offered great opportunities in terms of internships and travel abroad. You will gain a strong footing in the professional field from the minute you start your degree, which will help you identify and exploit promising opportunities. With us you don't have to choose a specialisation. You do that as you go, for example during your internship, study abroad, minors or projects. But it is also possible to try out different subject areas, the choice is yours!

first year courses:

Explore the tourist and leisure industry

Through a variety of assignments you can explore the tourist and leisure industry. In addition, you will inform and advise businesses by offering them a fresh perspective and a new approach. You will also organise an event, learn a second foreign language (in addition to English) and discover where your talents and qualities lie.


Exploring the sector

You will be given the opportunity to work on various projects in the tourism sector, while simultaneously becoming proficient in a foreign language, event management and personal development. In addition, you will inform and advise businesses by offering them a fresh perspective and new approach. As a result, you will quickly become familiar with all areas of Tourism Management in a manner that is both fun and interesting.

Working together on projects for clients

We ensure all of the projects you work on are based on relevant, real-life issues from the professional field. You and your fellow students will collaborate with one another on these projects under the supervision of your lecturers. This means you may need to rely on knowledge from a range of disciplines to develop the final tourist product. The core discipline will of course generally be  tourism but you may also make use of elements from the disciplines of communication, finance and control, or research. It all depends on what the project needs most at a particular moment.

Study load

  • 35% Theory
  • 60% Practical and group work
  • 5% Study career counseling

The Tourism Management degree consists of five themes:

  • Hospitality relations
    Your understanding of hospitality goes beyond what is expected of you in terms of service and you are able to target and approach people in a respectful manner. This course ensures hospitality will become second nature to you.

  • Meaningful entrepreneurship
    You think beyond making a profit. You also take into account people, society, nature and climate. You will soon know how to do business responsibly and with regard to the future.

  • Technological innovation
    You will develop a flair for spotting opportunities in the market and will learn to proactively respond to such opportunities with creative ideas. By doing so you will ultimately have innovative products and services using smart tools. Consider the countless apps that have been designed to make travelling more enjoyable.

  • Lots of practical assignments
    You will be working on real-life projects for both Dutch and international businesses and organisations from your first year onwards. Our lecturers are happy to help in any way they can.

  • Plenty of (international) freedom of choice
    From the second year onwards you have more opportunities to choose your own path. Such as internships (abroad), minors, studying abroad and specific projects. You will be required to either study abroad or take up an internship in a foreign country (5 months) as part of your degree programme.

Subjects year 1

In your first term, you will set up a trend-watching agency with the specific purpose of informing the sector about recent global trends, and how these will affect tourist organisations and companies. You will find out more about the sector, perform research and ensure the financial viability of your agency.
Subject areas: The tourism market, communication, research, project management and economics.

The second term will focus on getting to know the ‘tourist’. This will involve analysing different kinds of tourists and why they travel, as well as gaining insight into their world. You will be required to advise an organisation on how a Chinese tourist should be welcomed in a polite and hospitable manner. To this end, you will study different cultures and learn how to write an advisory report.
Subject areas: tourist behaviour, communication, research, culture and hospitality.

The third term will be devoted to studying various destinations, identifying a particular target group’s needs and wishes and learning more about online marketing. Your assignment will include using social media to promote a certain destination to a specific target group.
Subject areas: destinations, marketing and online marketing and consumer behaviour.

The final term of this year will see you immerse yourself in meaningful action as you investigate the options available to a particular tourist organisation, in terms of generating value creation for clients, staff and society at large. This means you will encourage respect for human beings and the environment, while simultaneously factoring in the organisation’s identity and financial constraints.
Subject areas: tourism, corporate social responsibility, economics and organisational development.

Organisational skills are best acquired through practice, which is why you will be organising an event for an actual client. This will teach you how to manage your target group’s needs and wishes, while simultaneously honing your interpersonal skills, your meeting skills, your communication skills and your ability to work in a structured manner.

It is undeniable that we are part of a global society, meaning fluency in a foreign language has become an indispensable skill. This is why your programme is in English. You will also be able to study Spanish, German or French in the first year (by sufficient enrolment). If you really want to continue afterwards to master a language then choose (after your first year) a suitable internship, study abroad or take a minor to further your fluency.

You bear responsibility for putting together and designing your degree programme. This can be tricky at times but the advantage is that doing so helps you uncover your strengths, talents and weaknesses It goes without saying that you will receive plenty of advice and help in this regard and will be assigned a study career counsellor.

More details about the course content?

Would you like more information about the contents, subjects and tests of this course? Click the button and below to check all the details of this program in the Saxion Course Catalogue.

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second year courses:Projects and internship

In the second year you will do an (international) internship (5 months) and you will work on three large projects at school. During the semester at school you will be designing a travel or business concept for the tourism sector and you will be advising organisations about responsible tourism. You will be also responsible for organising a large event for a real client.

Subjects year 2

If you enjoy coming up with new ideas and concepts, this course will appeal to you, as you will be designing a concept, or travel concept, for tourists and leisure customers. You will achieve this with the help of innovative tools such as virtual reality apps, personalised apps and robots. You may wish to use your idea to set up your own business or you may prefer to design an innovative concept for an established business. It is entirely up to you! It goes without saying that you will need to prove your idea is financially viable. You will also need to be aware of the latest developments in the tourism sector and be familiar with marketing principles, innovative tools and creative thinking.

This course will focus on responsible tourism. you will be advising organisations facing certain dilemmas, such as helping travel agencies formulate a plan when offering holidays in countries where human rights are an issue, or where the environment and indigenous culture require protection. You will gain a strong grounding in the principles of economic responsibility so that you are able to resolve the types of dilemmas described above.

Also in the second year you will organise an event, but with more opportunity to make your mark on the organisation. You will have more responsibility and freedom to get the event off the ground. You can also take part in creativity workshops to help you make the event as unique and attractive as possible for the guests.

In the first or second semester you will do an internship. We offer a wide range of options that you can choose from. You could stay in the Netherlands, but we have also many business relations in e.g. Australia, Asia, Caribbean, South Africa or Europe. The choice is yours.

The third year:Doing projects

In the first semester you will work in small groups with companies to solve a current issue. These projects give you the opportunity to specialise and develop a talent.  For example, students helped an Austrian, German and Dutch region attract more Dutch and German tourists.

In the second semester (Smart Solutions Semester) you will solve a real problem working together with students from other programmes. This brings a broad range of expertise together so you can come up with an innovative solution based on smart tech.

More about Practical Education Semesters in Main Phase.

The fourth year:Minor and thesis

​During your minor you can either attend courses at a different institute of higher education in the Netherlands or abroad, do a preliminary course for a university master study or do another traineeship in which you focus on your management skills. The final semester is taken up by your thesis assignment.

More about Practical Education Semesters in Main Phase.

Diploma: Bachelor of Arts

 When you have graduated you hold a Bachelor of Arts degree.