Learn how to create a story, translate it into a concept and strategically use content marketing

How to create killer content is a twenty-week programme, divided in two series of ten weeks. In the first ten weeks the focus is on the theory behind content marketing and training in creativity, storytelling and visualisation by using Photoshop, Illustrator and video.

In the second part of the programme you’ll use all the knowledge and skills gained in the first ten weeks to create your own marketing campaign including deliverables.

This exchange programme is meant for second- or higher year bachelor students with an interest in the field of creative media, information, communication, and/or marketing. The programme is open for students from all courses and schools, except for Creative Business students.

Creative businesses are keen on individuals with an international orientation, who are proficient in developing engaging content on a professional level. The programme How to Create Killer Content contributes to your ability to create and develop content, based on adequate research and marketing communication strategies. Students who successfully complete this programme know how to run a content marketing campaign from start till end, from strategy to design and production.

You will be graded with the help of various assessments with a total of 6 x 5 ETCS.

How to create killer content sounds like you create something to kill someone. But it is not. We can assure you. Then, what will you learn in the minor How to create killer content? And what is the minor about? We will tell you.

By Aart, Ermias, Lars en Maurice (students of the digital version Fall 2020)

How to create killer content is all about creating brilliant and sustainable content marketing. The course covers all the tools you need to create engaging content and establish long lasting customer relations.

Break the pattern
That’s what you will hear most of the time during this minor: Break the pattern. Because this minor is different from other minors. It’s not about getting good grades, it’s about making you an even better professional than you already are! And to get that done we will give you the right handles! Let us explain.

Creative thinking
In How to create killer content we learn how to break patterns and see from different perspectives with creative thinking. For example: interviewing an object is thé best way to optimize its design and discover its possibilities. But also observing objects is great to expand your creativity! Because when somebody shows you a picture of a chair and asks you: what do you see? What do you answer? We see very different things in the chair, like a chill place for the dog, a coat rack, a footstool, a plant rack and many more things! Nothing is too crazy! But what do you see? Do you see a chair? Or a picture of a chair? Maybe you see ugly burning wood... everybody thinks different and that's exactly what we like! Creating marketing content is about creating a world people want to live in. Therefore it is important to know how we create such a world. So how do you do that? And what do you need? Good marketing concepts demand a certain level of creativity.

Creativity
Did you know that nowadays, the most important factor of a successful business is creativity? Now everybody has access to social media, every company has the same tools to reach their audience. To stand out and to stay one step ahead of competitors, creative thinking is an essential key for any business. In the minor How to create killer content, we provide you with tools to train the brain. This will help you to use all of your senses, process the gathered information and think in a different way. As you might have guessed already: break the pattern is a thumb rule in all of those tools.

Course content
How to create killer content is divided in two periods of ten weeks. During the first ten weeks the focus lies on mastering creative skills and using a content marketing strategy to build sustainable customer relationships. Therefore it is important to know how you engage with your customer. You will learn about the secrets of viral videos and how to make your image presentable. We will do this by letting you discover the main features of Adobe’s most important programs, like Photoshop InDesign and Premiere Pro. In the next ten weeks you will create your own marketing campaign for a company! And then it’s time to show to everybody what you have learned in this minor.

Reviews & Ratings
To get a clear view of what the minor is like, we interviewed some students who did HTCKC before. Arne told us this course is exactly what you can expect from it: “The teachers have a lot of experience in the workfield. You can ask them anything you want, they will answer everything.” Fleur is very surprised by the unique way of education: “This minor is way different than all courses I’ve attended before. If you want to be creative, this minor is definitely meant for you.” Students from different studies rate this minor with a 8,2 average.

COVID-19
These are difficult times. Due to the COVID-19 pandemic the minor How to create killer content is different than usual. Normally you would be in classes. But for now, we need to teach and learn from our homes via video calls. We made some changes to the course to make this possible. At first we need to get comfortable with this new way of education. But we will soon get used to it, and there are some benefits as well. The biggest benefit of online courses is that people from all over the world can join our classes. It doesn't matter where you’re from, as long as you can communicate in English you’re able to follow the How to create killer content colleges. 

Join us
Are you enthusiastic about this minor? Join us and create your very own marketing campaign and learn how to sell stories! Because everybody has a story... what is yours? #revivethebrandwithkillercontent #whatsyourstory #tellusyours #andlearnhowtosellit #breakthepattern #HTCKC